A proper business is never an independent unit. In fact, it cannot exist that way. A business is set up with a couple of other essential components that are pretty much like strong pillars that hold up the business and keep it running.
Advertising and Promotion
A growing business is usually one that keeps producing new things for their target customers. As they do, they’d obviously need special groups of experts to get your message across to the world and let them know what you do, and that’s why you have advertising services. From the traditional ways, like leaflets and attractive, printed material, there’s now the possibility of your success going viral through the web. This in fact, is the most widely used medium and has proven to be the most successful, thanks to advancing technology. As light as it may sound, it isn’t just about spreading word, but an art of convincing, proving a point and creating new networks. Social media has become a key component for maximizing the success of online marketing.
Making sure what you do, and how you do it is right and acceptable is essential in all aspects of life. In a business, there is a certain process that’s followed to achieve their goal. This process is usually pretty much a fixed one, however an organization is constantly subjected to ups and downs that may disturb usual patterns and practices. This is the reason you’d want to assess your business processes every now and then, just to make sure everything is running smooth and clean. Special people like quality assurance officers or certification specialists would help you analyse what you are doing right, or wrong, for that matter, and tell you where you stand. It would also be wise to make use of a talented mystery shopper and his/her opinions and analysis which is certainly another highly effective way of reassuring quality and authenticity. These individuals are committed to studying your products and services in terms of quality, effectiveness, and possible ups and downs, and provide a detailed and critical analysis and feedback that could make immense contributions to growth and success.
As teams of highly capable and dedicated groups of people, employees would ideally be number one. If not for employees and their tireless service, the business would be incomplete and perhaps, fail to exist. What employees do for an organization cannot be matched up to, and contributes hugely to a company’s success like a back bone that holds it upright. Therefore, employees take major credit for what a business becomes or has become.
Customers and clients may not directly influence or ‘serve’ a business organization, but they certainly contribute to growth and the reputation. Quite ironically, when you hire an outside service to involve in your business and give you feedback, they become your customers, too. Therefore, technically, all your support services can be generalized as customers. On the other hand, your ‘real’ customers who directly or indirectly buy and benefit from your products and services, are also part of the support process as they help you advance with their feedback, reviews, criticisms and suggestions.